It’s a time for resolutions.
Are you setting SMART goals for the new year?
Digital marketing is playing an increasingly bigger role in helping businesses reach their prospects and customers. Partnering with a digital agency can strengthen your web presence and bring a fresh set of ideas and perspectives to boost your marketing power.
But working with a digital marketing agency can pose its own set of challenges. Here’s how you can make the partnership work.
Outline your goals clearly
Everyone wants growth and increased revenue, but what does that look like for you? It’s not enough to say I want more clients, or I want more website visits. You need to use hard numbers to gauge how you performed last year and how much you need to improve this year.
Setting SMART (Specific Measurable Attainable Realistic and Timely) goals will guide your digital agency in constructing a strategy, including a timeline of checkpoints, that will achieve results.
Download our free SMART Goal-Setting worksheet to get the process started.
Spend time educating yourself and your team members
You don’t have to know everything about digital marketing, but a basic understanding of how digital tools work and what functions and benefits each tactic offers has huge benefits. Ease friction and frustration down the road for both you and your agency by being able to clearly articulate your needs.
To learn about how digital marketing works, and how each component fits in, sign up for our inbound fishing course.
Know your budget
When it comes to digital advertising, you get what you pay for. Understand the differences in cost between service tiers and what you can expect to receive with X amount versus Y amount. Inquire how your agency intends to spend your budget and what initiatives will yield the best return for your business or organization.
Keeping a steady line of communication is critical. Touch base often; hiccups can be caught and resolved efficiently when you are in frequent contact with your digital agency. Most agencies will provide a client relationship manager who is your main point of contact (POC). At PureDriven, included with your POC are monthly review calls where we evaluate progress and results. You stay abreast of initiatives we are taking on your account and share any upcoming events, promotions or announcements that we can incorporate into your digital marketing efforts.
Understand trends and how they may affect your business
What trends does your digital agency see and how do they affect your business? In 2014, for example, mobile searches exceeded desktop searches for the first time in history. This has significant implications for local search and website optimization. If you’re planning a website redesign, you’ll need to incorporate a mobile-friendly website into the design or make your website responsive. If you’re looking to increase the amount of drop-ins to your location, you need to consider running mobile specific Google Ads.
Understanding how customer behavior is changing and the role technology plays in how people shop or search for services keeps you ahead of the curve. Be proactive: fulfill the needs of your customers or anticipate changes that you will need and budget for them.
Making 2015 your best year yet
The start of a new year is notorious for making resolutions that fizzle out midyear. Let this year be different: partner with a digital agency to assure you set SMART marketing goals, stay on track and achieve your goals by the end of the year.
Image credit: James Jordan